Launched in 2014, POSE/ARAZZI is a crafted fashion brand that understands the difference between fashion and style. Cementing a strong vision since its inception, this Dubai-based independent fashion label presents an aesthetic that offers timeless designs without compromising a strong creative message.

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Drawing inspirations from art, architecture, the environment and subcultures of the aforementioned, POSE/ARAZZI simultaneously combines design aspects from east and west while leading a unique brand message through its use of shapes, fabrics and details.

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Breaking the mould with their inimitable strategy, POSE/ARAZZI creates ready-to-wear collections as well as bespoke, made-to-measure creations for its elite fashion conscious clients; an approach that aims to maintain exceptionally high standards of craftsmanship and quality. Understanding the uniqueness of a creation and offering a client an exclusive range of designs, POSE/ARAZZI takes pride in ensuring that the use

of exceptional fabrics, trimmings and details, as well as their creative design process, is maintained

at the highest standard.

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Another sign of their creativity is in the brand’s name: POSE/ARAZZI. A unique moniker that combines the concept of posing and presenting a fashionable offering to an endless stream of flashing light bulbs; it reflects the brand’s elite clients and their desire to showcase head-turning style.

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Not only is the Dubai-based brand focused on designing pieces that feature ethereal details, luxury fabrics, as well as quality craftsmanship; POSE/ARAZZI crafted masterpieces aim to empower those who wear the designs by allowing the individuals to embrace their own unique characters and personalities, and display them through their own style.

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Individuality and uniqueness, in both design and service, are elements at the core of this brand.